[CSL board] direct mail

[Josh Harding]

I would personally be very unlikely to respond positively to such a letter
(and my name would be on the list ;) ). Is there some less conventional way
we can reach out to an audience of people who might be intrigued by us?

I've stuffed envelopes for many different NPO's over the years - mass
mailing is certainly a well established tradition, but there are few things
traditional about the CSL.

What's Eric's opinion on the idea?

Maybe I'm just touchy from working right next to the sales department in my
current job...

-Josh


That's my initial reaction, although I may not understand all the factors...

On 10/3/07, Dan MacNeil <dan at thecsl.org> wrote:
>
> I have it in mind to rent the Linux Journal subscriber list and sent a
> letter asking for money (actually several test letters and one final one)
>
> If this works, the effort can be repeated with apache week, PC World, etc.
>
> Possible upsides:
>
>         1) not having to deal with grantors micro-management
>         2) cash
>
> Downsides:
>         1) need to build infrastructure to handle many small donations
>
>         2) distractions from grants
>
>         3) will probably consume most of the remainder of Eric's
>            first VISTA term.
>
> Obviously this will depend on a bunch of facts we've not yet gathered,
> for example the cost of renting the snailmail subscriber list.
>
> I'm curious as to people's quick gut reactions on direct mail vs grant
> writing?
>
>
>
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