[CSL board] direct mail

[kristina_ickes at comcast.net]

So - voila - here is my opine on the matter. 

-------------- Original message -------------- 
From: Dan MacNeil <dan at thecsl.org> 

> Cool. 
> 
> You should probably share your wisdom directly with the board list. 
> 
> 
> kristina_ickes at comcast.net wrote: 
> > Hi Dan - I do a lot of my business development using direct mail and follow up 
> call techniques. I have also done a lot of "cold calling" in my life - from 
> political campaigns to fundraising and I think that direct mail and follow up 
> conversations should be a part of the overall strategy to create relationships 
> and a sustainable org. 
> > 
> > K. 
> > 
> > 
> > 
> > -------------- Original message -------------- 
> > From: Dan MacNeil 
> > 
> >> I have it in mind to rent the Linux Journal subscriber list and sent a 
> >> letter asking for money (actually several test letters and one final one) 
> >> 
> >> If this works, the effort can be repeated with apache week, PC World, etc. 
> >> 
> >> Possible upsides: 
> >> 
> >> 1) not having to deal with grantors micro-management 
> >> 2) cash 
> >> 
> >> Downsides: 
> >> 1) need to build infrastructure to handle many small donations 
> >> 
> >> 2) distractions from grants 
> >> 
> >> 3) will probably consume most of the remainder of Eric's 
> >> first VISTA term. 
> >> 
> >> Obviously this will depend on a bunch of facts we've not yet gathered, 
> >> for example the cost of renting the snailmail subscriber list. 
> >> 
> >> I'm curious as to people's quick gut reactions on direct mail vs grant 
> >> writing? 
> >> 
> >> 
> >> 
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